What Small Business Owners Need to Know ft. Nadia Osman | Lunchtime Topics

Are you up-to-date on your digital marketing knowledge? Digital marketing is ever-changing and it can be difficult to keep up with the latest trends and platforms. In this Lunchtime Topic, we are chatting with Nadia Osman, Business Consultant at the UGA Small Business Development Center (UGA SBDC), to cut through all of the noise and talk about the areas of digital marketing that you should focus on to amplify and grow your business. Talking points include: – What entrepreneurs often get wrong when it comes to digital marketing – The importance of developing a sound digital marketing strategy – Top components to incorporate in your company’s digital marketing strategy – An overview of the various and most popular platforms out there currently About Nadia: Nadia Osman joined the UGA Small Business Development Center (UGA SBDC) in 2020 and has over a decade of experience designing, marketing and implementing programs for public-private partnerships, startups, non-profits and the U.S. Air Force, valued at over $6 billion. Her career prior to the UGA SBDC included developing affordable housing, new businesses and public events in the Central Georgia region, as well as launching the Shop Local Macon initiative, the area’s first makerspace and Georgia’s first Young Entrepreneurs Academy. Her area of expertise is digital marketing, and she is a Certified Digital Marketing Professional. ________ About the Creative Coast Our Mission Our Mission is to catalyze the innovation economy in Coastal Georgia. The Creative Coast is here for the entrepreneurial, technology & creative community of the Savannah region. We build and support the creative economy in Savannah through education & social programs that connect and foster local innovation in both large and small companies. Our Vision Propelled by The Creative Coast, Savannah will be transformed into a vibrant hub for creative and innovative businesses, organizations, and individuals. Our History The Creative Coast was founded in 1997 by the Savannah Economic Development Authority (SEDA), Chatham County and the City of Savannah to create/foster the creative technology and entrepreneurial ecosystem. Through our activities, we strive to make an economic impact on our community, our city, the region and our state, through the creation of high-wage, high-tech and creative jobs. Learn more at https://thecreativecoast.org.