How startups can leverage patents and IP to help them reach their business goals. ft. Jackie Hutter

Have a startup idea and think you should get it patented and protected? Wait just a minute! In this Lunchtime Topic, Jackie Hutter, Principal and Founder of The Hutter Group will share what you need to know (and don’t need to know) about patents when establishing your startup. She covers everything from… – Why the Lean Startup Method is important to IP – Common misconceptions about IP – When to know you’re ready for a patent (hint: it’s probably not during concept-phase) – The best way to approach a patent strategy – And more! About Jackie Hutter: Jackie Hutter has been recognized for each of the last 13 years for her innovative insights in creating value from IP Strategy with the peer-awarded Top Global IP Strategist by Intellectual Asset Magazine. While she has represented companies of all sizes in her 25+ year career as an IP attorney, today Ms. Hutter exclusively works with startup and early stage business teams to assist them in designing, deploying, and managing IP Strategies directed toward maximizing their company’s revenue and exit values. In her IP consultancy practice The Hutter Group, LLC she serves as a strategic in-house IP counsel for several companies on a part-time basis to provide these smaller companies with a comparable level of IP representation as that of the established companies that they are seeking to partner with or exit into. From 2011-2015, Ms. Hutter served as the CEO of a startup battery-related company. This experience provided her with an insider’s knowledge of Lean Startup, which provides her clients with IP counseling that is focused on the unique business needs of startups and early stage companies. Her experience extends beyond the IP realm: she frequently handles contracts and related matters for her clients, especially those relevant to clients’ IP rights. Ms. Hutter shares her knowledge and expertise in her podcast Winning with Patents (and IP), as well as on her recently launched YouTube Channel Winning with Patents. She lives in Decatur, GA in a groovy Mid-Century Modern house with her husband, two college-aged daughters and far too many pets. She loves the Savannah area and plans to buy a house there in which to spend her retirement years. ______ About the Creative Coast Our Mission Our Mission is to catalyze the innovation economy in Coastal Georgia. The Creative Coast is here for the entrepreneurial, technology & creative community of the Savannah region. We build and support the creative economy in Savannah through education & social programs that connect and foster local innovation in both large and small companies. Our Vision Propelled by The Creative Coast, Savannah will be transformed into a vibrant hub for creative and innovative businesses, organizations, and individuals. Our History The Creative Coast was founded in 1997 by the Savannah Economic Development Authority (SEDA), Chatham County and the City of Savannah to create/foster the creative technology and entrepreneurial ecosystem. Through our activities, we strive to make an economic impact on our community, our city, the region and our state, through the creation of high-wage, high-tech and creative jobs. Learn more at https://thecreativecoast.org.